Heard at the show: “I’m still not sure what Salesforce is but they sure seem to be on to something big.”
At the last Dreamforce, the 15 year old Salesforce announced it’s first $1 billion quarter. With a $32 billion market cap, the company will continue as the primary software-as-a-service driver and shaper for some time to come. So whether you understand their core application or not, they matter to us all.
Customer Success was prominent as a show theme. We’ve heard this promise before of course – it’s all about us customers. The new twist features data analytics to better understand what we want and need. They announced Marketing Cloud, a repackaged Exact Target offering which tells how this will transform large enterprise marketing. Pardot remains as the marketing automation offer for small and medium enterprises.
Data.com announced new features and a tighter relationship with Dun and Bradstreet’s offerings. They now help make sense of all the information a company has on a customer or prospect that may be internal to the organization – like last contact, or email sent to a prospect – and everything that might be available out there on the public web about you. So when a sales or support person engages with you, they should know everything there is to know. Kind of scary but inevitable.
There was A LOT more. With 145 thousand in attendance and hundreds of sessions, it was overwhelming. Choosing what to attend was a major undertaking and something I hope will improve before the next one. The show iPhone app was good but could be better.
The luminary lineup was excellent. I take my hat off to Mr. Benioff and the team there. Way to lead the software industry with genuine inspiration. Exactly what the industry and the world needs.