Making Sense as a Service – Stride Health

I came across a new health care insurance startup I was excited to learn about. Try making anything about health insurance enjoyable. Stride Health is attempting to make the process of choosing a plan just that. God bless them.

In a minute, you go from entering a simple profile: gender, zip code, marital status, family size, and you’re presented with plans from least to most expensive. Then you see “apples to apples” comparisons you can understand in seconds. Wow.

I spent hours calling and emailing my broker with far less satisfying results. I like my broker. But I’m not sure they can compete with simplicity. We’ll see when I receive the bottom line comparison of plans presented by both.

I can’t help but marvel at Stride Health’s mission. They spent months pouring over the industry as outsiders. Like Khan Academy’s founder did by taking and then explaining traditional math and science classes to start his ball rolling, we see value added by “making sense as a service.”

At the foundation I’m involved in, the Kids’ Cancer Research Foundation, we constantly simplify and explain complex research to ourselves and others as a way of prioritizing, with the help of a medical advisory board of course, the most promising clinical trials. Our donors look to us to simplify this decision-making process. They want to contribute but have no idea where to give.

We’re all in the “explaining business” now. The sooner we realize it, the better.

Stride Health’s video is worth the watch too. Check out this young guy climbing buildings with no insurance! Fortunately for him and us, he now has a plan, via Stride Health of course.

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Post Dreamforce Thoughts

Heard at the show: “I’m still not sure what Salesforce is but they sure seem to be on to something big.”

At the last Dreamforce, the 15 year old Salesforce announced it’s first $1 billion quarter. With a $32 billion market cap, the company will continue as the primary software-as-a-service driver and shaper for some time to come. So whether you understand their core application or not, they matter to us all.

Customer Success was prominent as a show theme. We’ve heard this promise before of course – it’s all about us customers. The new twist features data analytics to better understand what we want and need.  They announced Marketing Cloud, a repackaged Exact Target offering which tells how this will transform large enterprise marketing. Pardot remains as the marketing automation offer for small and medium enterprises. announced new features and a tighter relationship with Dun and Bradstreet’s offerings. They now help make sense of all the information a company has on a customer or prospect that may be internal to the organization – like last contact, or email sent to a prospect – and everything that might be available out there on the public web about you. So when a sales or support person engages with you, they should know everything there is to know. Kind of scary but inevitable.

There was A LOT more. With 145 thousand in attendance and hundreds of sessions, it was overwhelming. Choosing what to attend was a major undertaking and something I hope will improve before the next one. The show iPhone app was good but could be better.

The luminary lineup was excellent. I take my hat off to Mr. Benioff and the team there. Way to lead the software industry with genuine inspiration. Exactly what the industry and the world needs.

Dreamforce Keynote

Marc Benioff Living His Dream